Tuesday, November 8, 2011

Commercial Ideas

For 20-30 second commercial:

1.  Have Hansel and Gretal being rescued by little Red Riding Hood -
I would hand draw everything and manipulate everything in photoshop.

2. The History of Red's Rescues - with typography and a voice over

3. An ad for Red's Rescues mobile app.- talking about the specs and the rescuing

4. Have the big bad wolf talk about how Red's Rescues changed his world and how he is no longer kidnapping or eating the elderly

5. ummmmmm Testimonial from Agent 626 about what is like on a daily basis to be part of the company

Evalutating Commercials

Old Spice
By far this is one of my favorite commercials ever, I am actually parodying it for my intro to sound, image and motion right now.  It is just a funny live action commercial that instantly gets your attentions and holds it because of how silly it is. I think it is a very successful commercial because it is so memorable and now every time I think of Old Spice I think of a tall dark handsome man with a very very confidence infused voice.

Playtex Bras
This is one of the few commercials that has real looking women, not fake supermodel looking girls. It is a playful commercial actually advertising a product that many many people especially women use. This commercial also gave a solution to a problem that we also suffer through about how are bra straps keep falling. I think it is a successful commercial, but at the same time as I went to go search for the commercial I couldn't remember what the product was actually called.

Kia Soul Commercial
This is a very very distracting commercial. At first I thought it was just another commercial for a shooting video game, but was thrown off by the dancing hamsters. They include a fun song, and cute critters, but it doesn't really tell me anything about the car. I couldn't even remember the name of the car company that did it. So fun commercial and it sticks with you, it is just a shame that the product doesn't.

Allstate Commercial
The mayhem commercials have been pretty memorable. They feature the same spokesman acting as various kinds of people, creatures, and general things that could cause harm to your home and car. They are definitely informative, giving facts and statistics that apply to each situation.

Head On
The most annoying conversation known to man. I hate it soooo much, but at the same time they were very clever with the repetitive slogan because it does make it stick with you all day, every day, even years later when they are no longer running that commercial.

Wednesday, October 26, 2011