Commercial Ideas

For 20-30 second commercial:

1.  Have Hansel and Gretal being rescued by little Red Riding Hood -
I would hand draw everything and manipulate everything in photoshop.

2. The History of Red's Rescues - with typography and a voice over

3. An ad for Red's Rescues mobile app.- talking about the specs and the rescuing

4. Have the big bad wolf talk about how Red's Rescues changed his world and how he is no longer kidnapping or eating the elderly

5. ummmmmm Testimonial from Agent 626 about what is like on a daily basis to be part of the company

Evalutating Commercials

Old Spice
By far this is one of my favorite commercials ever, I am actually parodying it for my intro to sound, image and motion right now.  It is just a funny live action commercial that instantly gets your attentions and holds it because of how silly it is. I think it is a very successful commercial because it is so memorable and now every time I think of Old Spice I think of a tall dark handsome man with a very very confidence infused voice.

Playtex Bras
This is one of the few commercials that has real looking women, not fake supermodel looking girls. It is a playful commercial actually advertising a product that many many people especially women use. This commercial also gave a solution to a problem that we also suffer through about how are bra straps keep falling. I think it is a successful commercial, but at the same time as I went to go search for the commercial I couldn't remember what the product was actually called.

Kia Soul Commercial
This is a very very distracting commercial. At first I thought it was just another commercial for a shooting video game, but was thrown off by the dancing hamsters. They include a fun song, and cute critters, but it doesn't really tell me anything about the car. I couldn't even remember the name of the car company that did it. So fun commercial and it sticks with you, it is just a shame that the product doesn't.

Allstate Commercial
The mayhem commercials have been pretty memorable. They feature the same spokesman acting as various kinds of people, creatures, and general things that could cause harm to your home and car. They are definitely informative, giving facts and statistics that apply to each situation.

Head On
The most annoying conversation known to man. I hate it soooo much, but at the same time they were very clever with the repetitive slogan because it does make it stick with you all day, every day, even years later when they are no longer running that commercial.

Brochure

Letterhead

Edit Final Pick 

First Draft

Second Draft

Business Card

Edited Business Cards

 

Before 

Sketches

First business card sketch:

Second Sketch:
Top is the front
Bottom is the back

Sketch three:

Sketch four:

Sketch Five:
Top is front
Bottom is back

Questions?!?!?

1) What is your business?

       Rescuing service and beast slaying

2) Describe your business in one sentence

Our girls rescue lost or trapped individuals

3) Who is your target audience?

Young children and teenagers who lose their way.

4) Who are your competitors?

There is no real other business like us, but the police, fire department, and exterminators can interfere

5) What makes them better/worse than your product/service?

Worse: The police and others aren't specifically trained to fight dragons, wolves, and other creatures that go bump in the night.
Better: We unfortunately don't have as many agents to deploy on missions.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

Why is this important: If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

As a respectable source for help solving your creature needs

9) If your company was an animal, what animal would it be and why?

In our line of work most animals are the source of the problem, we wouldn't necessarily want to be associated with anything but slaying them.

10) If your company/brand was a person, who would it be and why?

We stylize ourselves after the courageous Red Riding Hood who kept on the path to granny's and didn't run even though she knew it wasn't really granny in bed. (Also the woodsman who helped cut up and slay the evil wolf)

11) If your company/brand was an object, what would it be?

      The blazing red cape that strikes fear into all canines/

12) If your customer was a cartoon character, who would it be?

Hansel and Gretel, or any naive children that happen to get lost and find themselves tempted down the wrong path.